Campaign Likeability Tactic #37: Self-deprecation

Senator John McCain, from my home state of Arizona, is trying to up his 2008 likeability factor already by admitting he’s older than dirt and all scarred up. He’s only 70 and already older than dirt? That’s not going to resonate with his over-70 base here in Arizona. This state is full of aging conservatives! Check out the CNN article. Sucking up to one audience is always sure to alienate another.